Documentary Feature Series that investigates why nations fuelling global retail have no national label. Told through heart-warming stories of international icons from India, Bangladesh, Pakistan UAE and Sri Lanka, it’s a struggle to protect their 10000-year old traditions being bleached by neo-colonialism and rampant globalization. Unveiling a cultural revolution that challenges socio-political corruption and fashion conspiracy, refuting the servitude of sweatshops, saving their talent from being faceless fodder for global brands, these mavericks use creativity & crafts to develop local labels to re-shape emerging eastern cultural identity.