Documentary
Feature Series that investigates why nations fuelling global retail have no
national label. Told through heart-warming stories of international icons from
India, Bangladesh, Pakistan UAE and Sri Lanka, it’s a struggle to protect
their 10000-year old traditions being bleached by neo-colonialism and rampant
globalization. Unveiling a cultural revolution that challenges socio-political
corruption and fashion conspiracy, refuting the servitude of sweatshops, saving
their talent from being faceless fodder for global brands, these mavericks use
creativity & crafts to develop local labels to re-shape emerging eastern
cultural identity.