A 5x52mins Doc Feature,Series that investigates why India, Pakistan, Bangladesh, Sri Lanka & UAE, nations fuelling global retail, don’t have their own local labels. Why people producing these garments aren’t allowed to use them? Forced to export for a few dollars they have to reimport it after paying 100-300% for foreign taxes and tags! Challenging this servitude, a few icons, use their 10000 year old traditions to herald in a silent Cultural Revolution, working with local weavers and craftspeople….. seeking to buiild their nation’s first ethical brands.. Sharing their hearwarming journies to protect their rare traditions from being bleached by neo-colonialism and rampant globalization we reveal the stories of change.